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Operations

Woworks targets 40 openings this year

Woworks announced on Tuesday that it has opened 23 new restaurants this year, with 15 more under construction, and expects the total number of new openings to reach about 40 by the end of the year, a significant increase from 24 in 2025.

Operations
Why restaurant loyalty programs need to go beyond the points-based game

As punch cards fade into history, loyalty programs are no longer just about transactions. Experts from Patronix and Tropical Smoothie Cafe discuss how personalization, gamification, and data-driven strategies are reshaping customer retention in the restaurant industry.

Operations
Shell Partners with McDonald's Loyalty Program to Boost Fuel Visits and Rewards Enrollment

Shell has teamed up with McDonald's for a limited-time promotion that lets MyMcDonald's Rewards members redeem points for fuel discounts at participating Shell stations. The initiative, announced via LinkedIn, targets new Shell Fuel Rewards sign-ups and increased fuel sales, leveraging McDonald's vast loyalty base of nearly 210 million active members.

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